PARSED CONTENT

The site states the following, "Fundraising in support of Help for." We observed that the web site also stated " By way of background, Mark Maskell, our team principal, is himself an injured ex-serviceman who received post-traumatic support from Help for Heroes and who is now determined to try to make a contribution himself to what he knows from experience is a very worthwhile cause and one which is making a huge difference in helping other injured ex-servicemen get their lives back together." It also stated " If you would like to support our efforts, either by donating via." The header had help for heroes as the highest ranking keyword. This keyword was followed by motorbike, superbike, and racing which isn't as urgent as help for heroes. The other words the site uses is road. charity is also included and might not be seen by web engines.